Free Web NovelChapter 403: Chapter 230: Kill Three Birds with One Stone! Flabbergasted
"Mr. Chen, what’s a ’beauty trap’?" Fu Zhan was genuinely baffled.
He suddenly realized he couldn’t keep up with Mr. Chen’s train of thought at all. ’We were having a perfectly normal discussion about the Publicity Association, so how did we suddenly jump to the Thirty-Six Stratagems? And of all things, a beauty trap? Or a pretty-boy trap?’
But Chen Jincheng just smiled and asked, "Vice President Fu, have you heard of Hanfu Day?"
"Is that a real holiday???" Fu Zhan immediately shook his head.
’How did we get onto the topic of Hanfu Day? It doesn’t seem to have anything to do with our Coastal Publicity Association’s work.’
Chen Jincheng smiled and explained, "This day commemorates November 22, 2003, when Hanfu reappeared on the streets. It’s about wearing Hanfu with grace and poise, showcasing their elegance. Because of this, netizens designated November 22nd as National Hanfu Day. Of course, it’s not an officially recognized holiday yet, so not many people know about it."
"What if we in Coastal City turned this into an officially recognized holiday? What if we hosted a grand Hanfu Day event, made it a popular phenomenon, and held it right here in Coastal City’s Jinglan City?"
Wei Weiwei’s mind was sharp, and she immediately chimed in, "Then we could promote Jinglan City! If the festival gets popular enough, it would attract Hanfu enthusiasts from all over the country. Everyone online would know about Jinglan City, just like with Radiant Square now."
"And it wouldn’t just be a one-time boost in popularity. We could hold a grand celebration every year. It would be even better if, on that day, we made a rule that only Hanfu could be worn inside Jinglan City."
"If that happened, the entire Jinglan City would feel like a genuine ancient city. Once it becomes famous, it would attract countless tourists just coming to take photos."
Fu Zhan didn’t become a leader in the Publicity Association by being a fool. He understood at once. "So the ’beauty trap’ is to find a group of beautiful women in Hanfu to do the promoting?"
"Yes, that’s the idea." Chen Jincheng nodded.
Wei Weiwei immediately said, "Leader Fu, Mr. Chen’s company has plenty of beautiful women. Besides, isn’t promotion exactly what Mr. Chen excels at? We could absolutely entrust this to him."
Hearing this, Chen Jincheng smiled and said, "Finding beautiful women is indeed the easy part. And as for the plan, I already have some ideas."
"So, shall we hand this project over to Mr. Chen?" Fu Zhan asked, also beaming.
"Handling the plan is no problem," Chen Jincheng said, before quickly adding, "However, a project of this scale requires a significant budget. You have to understand, for Radiant Square’s two campaigns combined, between traffic boosting and various other resources, they spent a total of 50 million. And this plan will be even grander."
Of course, the truth was that Radiant Square had only paid him 25 million. He had earned 15 million from the Little Sweet Heat Card and another 10 million from the "Here I am, bro!" campaign.
However, Radiant Square’s official story was that they had spent 50 million, and he couldn’t very well undermine them.
Exaggerated publicity was common practice.
Besides, demonstrating his abilities to the Coastal Publicity Association was one thing; making a good profit from them while also letting the girls at his company earn some extra cash was another matter entirely.
He wasn’t about to do this kind of work for free.
Hearing this, Fu Zhan hurriedly said, "Mr. Chen, the budget is not an issue. Our bureau still has some publicity funds set aside. Thanks to the success of Radiant Square, I’ll have no trouble applying for more from my superiors. Furthermore, Jinglan City is a government-owned property, so I can contact them to chip in as well. Pulling together a 100-million-yuan publicity fund won’t be a problem."
One hundred million was an absolutely massive sum. In an ordinary city, a publicity association could never hope to secure that kind of funding.
Even for the Coastal Publicity Association, this was an all-in bet; it was practically a gamble.
But Mr. Chen’s previous track record with Radiant Square was just too incredible, and his online marketing skills were so impressive they couldn’t be ignored. Most importantly, the vision he had painted was simply too enticing.
’To be honest, if Jinglan City could really become as successful as Radiant Square, a 100-million-yuan publicity fee would be nothing. Just look at the revenue Radiant Square is generating now. With that kind of foot traffic, they could easily make back the 50 million from advertising fees alone, to say nothing of other income sources.’
’And for Coastal City as a whole, its GDP even saw a boost that week. Compared to that, 50 million was truly insignificant.’
’If Jinglan City could really reach the same level as Radiant Square, and if the Hanfu Day could generate a wave of popularity every year, then that 100 million publicity fee would be nothing. They could make it all back just from renting out stalls and shops within Jinglan City.’
’Not to mention the economic boost for Coastal City from all the tourists the attraction would draw in.’
However, being willing to gamble was one thing, but he still needed to understand the specific plan. So, he immediately asked, "Mr. Chen, could you walk me through the specific promotional plan for Jinglan City?"
Chen Jincheng nodded and began to explain. "As for the ’beauty trap,’ of course we’ll invite beautiful women. That’s a given. I can start by finding around 500 attractive girls to film videos and create some hype. We’ll focus on posting these videos online to generate massive traffic and build momentum for the Hanfu Day event in Jinglan City."
"Once the hype builds, more influencers will be drawn in, looking to ride the wave of popularity. That group of 500 pretty girls will turn into 1,000, then 2,000..."
"As long as the hype is big enough and appealing enough, Hanfu enthusiasts from all over the country will be drawn in. Then you have herd mentality, curiosity, the fear of missing out... countless people will be attracted to the event..."
"Just leave this to me. I’ll also contact Tiao Yin to coordinate with them and have them push traffic our way. And I’m confident I can persuade Tiao Yin!"
