Free Web NovelChapter 404: Chapter 230: Three Birds with One Stone! Mind-Blown
He said this with great confidence because he knew the trajectory of Tiao Yin in the other world. Once the government issued the directive to promote and pass down traditional culture, Tiao Yin itself, for the sake of political correctness, would push National Style videos and grant them massive traffic.
The Hanfu Outing Day in the other world gained so much traffic because it happened to catch this trend. The preparations and promotions for that event were actually quite crude.
Now, if he approached Tiao Yin for a partnership, with this grand plan backed by 100 million in promotional funds and the endorsement of Coastal City, the hype it could generate would definitely be greater than the Hanfu Outing Day from the other world.
An event like this would also be hugely beneficial for Tiao Yin. It would further prove Tiao Yin’s value. Moreover, Tiao Yin had always wanted to get closer to various official government departments and have them set up official accounts on the platform.
Therefore, Tiao Yin could also use this partnership as a showcase for those official departments.
Simply put, with this plan, he could demonstrate his abilities to Coastal City, make a huge sum of money, bring massive benefits to himself, Second-Life Star, and the girls at his company, and also use Tiao Yin’s traffic to promote his own girls.
This was killing three birds with one stone.
Chen Jincheng added, "Also, Jinglan City will need to make some preparations. First, Hanfu rentals and performance programs..."
"Additionally, we can have people in Hanfu at the airport to greet arriving tourists. We’ll split them into two groups. The men will call female tourists ’Princess,’ and the women will call male tourists ’Your Highness, the Prince.’ It’ll give people a novel experience..."
"Also, Jinglan City needs to create a themed plaza for things like performances, light shows, and costumed parades..."
Everything he described were popular initiatives from his previous life, seen at scenic spots like the Great Tang Nocturnal City. Now, he was laying them all out for Jinglan City in one go.
Fu Zhan quickly asked, "November 22nd is still a ways off, so there’s enough time to set all this up. I just don’t know when this plan will start. It would be best if you could provide a written proposal, so I can file it and apply for the promotional funds."
Chen Jincheng smiled and said, "Leader Fu, I’ll give you the proposal after the National Day holiday. I have a friend in Beijing who told me something. After the holiday, a government directive on promoting and celebrating the inheritance of traditional culture will be issued."
"That will be the perfect time for our promotion. Tiao Yin will treat it as a matter of political correctness and will channel traffic our way."
"Of course, even without this, we can still negotiate with Tiao Yin. They need a viral event right now."
"Something like that is happening?" Fu Zhan was completely shocked.
Honestly, nothing else he had said so far had shocked him as much as this single sentence.
’After all, I have no idea what directives the higher-ups are issuing, yet he knows in advance. So, his plan is actually based on this upcoming directive?’
’He has connections like that in Beijing?’
’That’s incredible.’
Fu Zhan was no fool. He didn’t press for details on the matter. After they settled things, he invited Chen Jincheng to dinner that evening. Only after Chen Jincheng left did he eagerly open the Coastal Publicity Association’s WeChat group, tag the leader of the Main Association, and ask about it.
The Main Association’s leader: "Xiaofu, I didn’t expect you guys in Coastal City to be so well-informed. It’s true, this is happening. This is also a directive for our publicity associations’ promotional work. You all need to prepare!"
Everyone understood what that meant. When the directive came down, they were to do a good job promoting the inheritance of traditional culture to show the higher-ups their commitment.
But Fu Zhan’s head was buzzing.
’It’s really happening!’
’The information Mr. Chen got from his friend was actually real.’
Then, he recalled what the Main Association’s leader had said: ’You all need to prepare.’
’Mr. Chen’s ideas for Jinglan City and the Hanfu Outing Day... isn’t that the perfect response to the higher-ups’ directive?’
’And if this plan succeeds, I’ll be the one who performed the best.’
’My name will be mentioned in meetings with the higher-ups.’
At this thought, he felt himself trembling with excitement. ’No, I have to do everything I can to push the Jinglan City Hanfu Outing Day plan forward.’
Just then, he saw the leader from the Pattern Association tag him in the group: "@Xiaofu, your Coastal Publicity Association has done a great job with promotions using Tiao Yin. Why don’t you give everyone a lesson so they aren’t all running around like headless chickens?"
This really put him on the spot.
’It was all thanks to that Mr. Chen.’
But while he was hesitating, the leader had already started a group voice chat and pulled him in, completely forcing his hand.
Fu Zhan felt a surge of panic. He immediately grabbed the notebook where he had written down Mr. Chen’s words and began to speak, following his notes. "Since the leader has asked me to speak, I’ll share some ideas about relevant plans for the publicity associations!"
"For example, we can create gimmicks, focus on artistic content, or aim for elegance..."
"Let me tell you all how to create a gimmick. I’ll use the projects from our brother publicity associations as examples. For Laojun Mountain, you could film a video of an Immortal descending to the mortal world, shot in the style of Journey to the West..."
"For the Anxi Qin Shi Huang’s Mausoleum, you could have someone dress as the First Emperor, leading a group of soldiers to greet tourists with a salute..."
"..."
Fu Zhan repeated everything Chen Jincheng had told him, one point after another.
However, when he got to the part about a man dressing up to cosplay as Little Dragon Girl and perform a sword dance, he inexplicably paused and subconsciously skipped over it.
This idea was actually simple, and the gimmick was huge. Moreover, it would show everyone that a respectable leader was willing to go to such lengths for the sake of the publicity association’s promotions, which would earn him tremendous public praise.
