Free Web NovelChapter 401: Chapter 229: The First Ingenious Stratagem for Tourism Promotion! (Part 2)
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The Publicity Association is short for the Bureau of Culture and Tourism. Its primary responsibilities include promoting the development of local tourism, managing and supervising the tourism market, developing and integrating cultural tourism resources, discovering unique local tourist routes, and building tourism brands.
However, as times have changed, traditional methods of tourism promotion have become less effective. The way tourism projects are presented has also evolved. Most importantly, the rise of the internet gave birth to the Tiao Yin platform, a new battleground for tourism publicity.
Thanks to Chen Jincheng, the Coastal City Publicity Association was the first to take the plunge. While other publicity associations across the country were just creating their accounts and had only tens of thousands of followers, the Coastal City Publicity Association’s account had already surpassed two million followers, all thanks to Chen Jincheng’s strategies.
Of course, the follower base for a publicity association account is different from that of a typical influencer. Most followers are genuinely interested in Coastal City’s tourist attractions; otherwise, after the Zhu Ling incident, they would have all gone to follow Zhu Ling instead.
As a result, Beijing’s head publicity association and other local associations all began to focus on Tiao Yin for promotion. And as the pioneer in this area, the Coastal City Publicity Association naturally placed even more importance on it. That was why they had invited a major influencer like Chen Jincheng to the association for a discussion.
The more they learned about Chen Jincheng, the more remarkable he seemed. His fame was soaring to the point that he was becoming the face of Coastal City.
According to online surveys conducted by the bureau, when previously asked to name a celebrity from Coastal City, netizens would have to think for a long time before coming up empty.
Now, when asked to name a celebrity from Coastal City, many people blurt out one name: Chen Jincheng.
Wei Weiwei had been in contact with Chen Jincheng previously, so naturally, she was the one tasked with greeting him this time.
As the appointed time drew near, she was already waiting at the main gate of the Publicity Association.
When she saw the golden Lamborghini with the license plate ’A6666’ drive in, she knew Chen Jincheng had arrived and immediately went forward to greet him.
Chen Jincheng parked the car. After getting out, he saw Wei Weili and greeted her with a smile, "Miss Wei, we meet again."
"Mr. Chen, welcome. We’re glad to have you at our Publicity Association." Wei Weili also welcomed him with a smile, then added, "I’ll take you to meet our Vice President now. He’s been very much looking forward to meeting you."
"Thank you, Miss Wei," Chen Jincheng said with a smile and a nod, following her inside the Publicity Association building.
Xiaoju stared at the Publicity Association building in astonishment. She hadn’t expected her boss to be visiting a place like this. From what the woman had said, it sounded like the vice president himself was going to receive him.
’I knew he was collaborating with the Publicity Association, but I never imagined he was such a big deal.’
’Would any other influencer get a personal reception from the vice president?’
Seeing her boss follow the woman inside, she quickly hurried to catch up.
When Fu Zhan received Wei Weili’s message that Chen Jincheng had arrived, he personally came out of his office to greet him.
It was only natural. The promotional strategy for Radiant Square that Chen Jincheng had helped them with had brought the Publicity Association enormous benefits.
Fu Zhan, in particular, had gained recognition not only from the city leadership but also from the leaders at the main headquarters.
’Honestly, who would have believed that an influencer’s strategy could actually boost the GDP, even a little, during the few days it was trending?’
The crucial part was the "Welcome, Bro!" strategy that followed, which drew in another massive wave of traffic.
It directly turned Radiant Square into a nationally recognized landmark for Coastal City, known all across the internet.
He truly admired the man and hoped Chen Jincheng would be willing to offer his expert guidance on the Coastal City Publicity Association’s future strategies.
"Mr. Chen, welcome, welcome!" Fu Zhan greeted Chen Jincheng warmly, stepping forward immediately upon seeing him.
Wei Weili immediately made the introduction. "Mr. Chen, this is our Vice President Fu."
Chen Jincheng, already aware of his identity, replied with a smile, "Vice President Fu, you’re too kind."
Official receptions could sometimes be a bit formalistic. Most people found them uncomfortable, feeling that the conversations were often vague and abstract.
However, the company Chen Jincheng worked for in his past life had plenty of contact with officials, so he handled the situation with ease as he followed Vice President Fu on a tour of the entire Publicity Association.
During the tour, Vice President Fu also showed him the exhibit halls for Coastal City’s various scenic attractions.
He followed along quietly, knowing that Vice President Fu was laying the groundwork for what was to come.
However, when he saw the exhibition for the Jinglan City ruins, an idea began to form in his mind.
Many cities have historical sites of some kind, but only a few are truly famous. In his past life, he knew of places like the Great Tang Nocturnal City, Yuntai Palace, and Zhouhang Ancient Town.
Others, however, were obscure and languishing, like Coastal City’s Jinglan City, which he had never even heard of in his past life.
Jinglan City was once an ancient city located northwest of Coastal City. The city government had ideas about promoting the Ancient City to attract tourists, but marketing tourism projects can be difficult and often yields minimal results.
However, judging from the promotional photos, the restoration of the Ancient City had been done very well. It would be a perfect venue for a "Hanfu Outing Day" event, which in turn could drive tourism to Jinglan City.
Just as Chen Jincheng had predicted, after they finished touring the exhibit halls, Vice President Fu invited him into a reception room. Then, with an eager expression, he asked, "Mr. Chen, I know you have a great deal of experience with online promotional strategies on Tiao Yin. I was hoping you could advise us on matters concerning our association’s publicity efforts."
Chen Jincheng was already prepared. He smiled and said, "Vice President Fu, it’s actually quite simple. How about I just share a few casual thoughts?"
