Free Web NovelChapter 414: Chapter 234: Arrangements for the Soda and the Bar
Ah Pao had always handled this area well. As long as Wang Yuan coordinated the handover with him, managing Extreme Bar wouldn’t be a problem.
After calling them both, Chen Jincheng began to think about the situation with Sodas in his past life. At the same time, he tapped away at his computer, writing up a plan.
In the other world, there was a reason Sodas had become so popular in bars.
First, compared to traditional alcoholic beverages, Sodas had a lower alcohol content. They weren’t too strong, making them especially suitable for people who couldn’t handle hard liquor.
This low alcohol by volume made Sodas perfect for casual daily drinking or parties, as it was difficult to get drunk quickly.
Normally, someone might get drunk after three bottles of beer, but after three bottles of Soda, they would still be quite clear-headed.
Crucially, the price was the same as beer. If a bar patron wanted to get a girl drunk, they would have to drink a whole lot more.
So, seeing how popular the drink was, bars were naturally happy to promote it.
Second, Sodas had a refreshing and unique flavor. They combined the kick of alcohol with the sweetness of fruit juice and the crispness of carbonation, creating a distinctive taste profile.
This unique taste made Sodas highly sought-after in nightclubs and bars, able to quickly get young people excited and relaxed.
Third, young people were starting to chase the state of being "tipsy but not drunk." This state allowed them to cast aside their worries and relax completely, without wanting drinking to harm their health or affect their work and daily lives.
Patrons who wanted to enjoy being tipsy grew to love this kind of drink, with female customers being the majority. And once female customers took a liking to it... well, those in the know understood what that meant.
Fourth was naturally the exquisite packaging of Sodas. It had a strong visual impact, making it suitable for entertainment venues.
Fifth, advertising and social media promotion also played a crucial role. Its status as a viral product helped Sodas quickly become a hit among young people.
And this fifth point was what he was best at right now.
So, what he had to do now was produce the drink. He just needed to copy the packaging of the most popular Soda brands from the other world.
「Jinmao Building.」
Wang Yuan arrived not long after. As he got out of his car, he saw Ah Pao getting out of another one.
As soon as they saw each other, Wang Yuan greeted him, "Ah Pao, did the boss call you too?"
Ah Pao nodded immediately and asked curiously, "Yeah. President Wang, what do you think the boss called us over for?"
"I don’t know either." Wang Yuan shook his head, just as clueless.
The boss usually didn’t concern himself with the bar’s affairs, staying focused on Second-Life Star. He would only pay attention when it came to artist development.
After all, many of Second-Life Star’s current artists, including Jiang Xiaobai and Cen Ning, had come from Extreme Bar.
Even Cen Ning and Wang Qiqi, who were currently holding down the fort at Extreme Bar, were artists from Second-Life Star.
For the boss to specifically call both of them over today, it had to be something important.
They took the elevator to the 8th floor and arrived at the company. After telling the receptionist why they were there, they were led to Chen Jincheng’s office.
"Boss!"
"Boss!"
The two greeted Chen Jincheng respectfully the moment they saw him.
"Old Wang, Ah Pao, you’re here. Have a seat!" Chen Jincheng smiled and motioned for them to sit, also asking his secretary, Ximeng, to pour them some tea.
After taking a sip of tea, Wang Yuan asked curiously, "Boss, may I ask why you called us here today?"
At this, Chen Jincheng handed a printed proposal for the Soda project to Wang Yuan. "Old Wang, take a look at this proposal."
Wang Yuan nodded and took the proposal, beginning to read.
At first, all he could tell from the proposal was that it was a plan for a beverage company. He realized the boss was probably planning to start a beverage company, with the first step being to acquire a distillery. It was just that he had never heard of a drink called Soda before.
But soon, he saw a shocking number: "300 million."
The boss planned to invest 300 million into this beverage company.
He considered himself a high-level professional. After all, since Extreme Bar had been upgraded to a high-end venue, his income was comparable to that of many corporate executives.
But to him, an investment of 300 million was an absolutely massive undertaking.
Of course, Chen Jincheng certainly didn’t have 300 million right now. Even with the 25 million he earned from Radiant Square, his total balance was less than 60 million.
Currently, "Little Dimples" had sold 13.5 million copies. With a 70% share, after that money came in and he paid taxes, he could scrape together about 85 million or so.
However, the project in cooperation with the Publicity Association could bring in a huge profit. If he pooled all his assets, he could probably get 150 million.
But if he wanted to take a big enough slice of the Soda market, the scale couldn’t be small. He had to start big enough to snowball in the early stages and then fend off the established beverage brands that would enter the market.
Otherwise, they could easily use their capital to crush him.
million was the number he had calculated.
However, given his current situation, it wasn’t impossible to come up with 300 million.
He could borrow from Lin Hao, or he could use his connections with the Publicity Association to get a bank loan. There were always ways.
It wasn’t as if he couldn’t even get this project off the ground.
Seeing that Wang Yuan had finished reading the proposal, Chen Jincheng said, "Old Wang, this Soda project will be a very important part of my business for the foreseeable future. I don’t have anyone else I can use, so I plan to put you in charge."
"Me? In charge?" Wang Yuan was stunned.
He was well aware of his own capabilities, so he always reminded himself to just listen to the boss. ’That way,’ he thought, ’I’ll always have a job.’
