Free Web NovelChapter 399: Chapter 228: A Pie in the Sky! Targeting the Hanfu Outing Day
"Also, you can have the girls post updates about being single or wanting to find a partner. That will tug at people’s heartstrings, increasing retention and interaction, which will in turn attract more people."
This method of his for attracting traffic was actually a bit borderline, but it couldn’t be helped, because it was so effective.
Platforms like Tiao Yin and other online video platforms had all relied on borderline content to attract traffic in their early stages, which proved this method really worked.
When you start out with borderline content, the traffic is low, so it doesn’t cause much of a stir.
Once the traffic gets big enough, you do an internal clean-up and delete all the borderline stuff. By then, you’ll have a substantial amount of traffic and can do a lot more.
Of course, with the successive online "clean-up" campaigns nowadays, you had to be careful with where you drew the line. You couldn’t cross into violation territory, or you’d get swept up in the crackdown.
He believed Sister Hong could handle this well.
"Mm, I know what to do now!" Sister Hong still didn’t really know what her boss’s ultimate goal was with this move. However, she could tell he was taking it extremely seriously—in fact, she had never seen him so focused on anything before.
Therefore, she was treating the matter with the utmost seriousness.
Chen Jincheng saw Sister Hong’s confusion and said for the first time, "Sister Hong, this is extremely important. Compared to this, the achievements of Second-Life Star are nothing. As long as my plan succeeds, believe me, your future stock options will be valued in the hundreds of millions."
This was also the first time he had said such things to Sister Hong. He had avoided the topic as much as possible before, because a plan that isn’t kept secret is hard to pull off. If it leaked, there were many smart people in the world. The only reason they hadn’t thought of certain things was due to the limitations of their current perspective.
Take short dramas, for example. Right now, Guangding Headquarters didn’t even have any related regulations, so no one was thinking in this direction.
But once short dramas emerged and the first wave of people started making a killing, many others would take notice. Then, all sorts of bigwigs and capital would flood in, and the first pioneers would be crushed.
Because they lacked the foundation, capital, connections, and status, they couldn’t defend the market share they had captured.
Wasn’t there a factory worker who made a short drama that went viral? He made a ton of money, was interviewed by the news, showed off his luxury cars and mansion, and seemed to have reached the pinnacle of his life. But what happened in the end? His short dramas were banned for repeated violations, he lost all the money he made, and ended up having to sell his house and car before being absorbed by a bigger company.
So, when it came to future trends, he avoided talking about them if he could. If the information leaked out, it would just give someone else a head start.
He was only giving Sister Hong a hint now, stopping before he said too much.
Sister Hong, however, looked at Chen Jincheng with a scrutinizing expression. "Boss, you’ve really gotten good at this. You’re starting to dangle the carrot. They say that once a boss starts making grand promises to an employee, it means they think the employee isn’t working hard enough and they’re about to squeeze them for more!"
"???" Chen Jincheng was speechless. "Sister Hong, am I that kind of person?"
"Who knows!" Sister Hong teased with a smile. "But Boss, you could make your promises a little smaller. It would be more convincing that way."
’Seriously, Second-Life Star was just an MCN agency getting ready to challenge for 3-star Guild status, yet the boss was already making promises of stock options worth hundreds of millions. Wasn’t he afraid she’d get stuffed from all that pie?’
Chen Jincheng shook his head, not dwelling on the topic. He gave another instruction, "Sister Hong, one more thing. Set up a dedicated clothing design department in the company. Start by hiring some designers who specialize in historical costumes..."
’Now that the Second Life Star Official Website had started attracting traffic, it was time to try developing some of the subsidiary industries related to short dramas.’
Before his transmigration, the most notable aspects of short dramas, besides their fee-based revenue, were the many subsidiary industries and supply chains.
Among them, clothing was the most eye-catching.
Costumes, makeup, and props have a huge market in the film and television industry, and the same could be true for short dramas.
Moreover, something incredible had happened before his transmigration: short dramas, which everyone considered crudely made, actually received more praise for their costumes than productions from legitimate film and television companies.
A costume prop that would be quoted at 500,000 yuan in the film industry could be made for 50,000 in the short drama industry, and it might even look more exquisite.
In short dramas filled with face-slapping, show-off plots, the costumes, makeup, and props for many female characters even surpassed those in most mainstream TV series. Some even launched their own popular brands.
And that short drama platform with a market cap of ten billion USD generated massive revenue just from these clothing brands.
’So, now that the Second Life Star Official Website was attracting traffic, they needed to keep up in this area, build a foundation, and then blow everyone away.’
Actually, many celebrities and influencers were already creating their own clothing brands.
And Second-Life Star had plenty of influencers.
As for why he was starting with Hanfu, it was naturally to prepare for the upcoming National Style trend on Tiao Yin.
Right now, the official documents from above regarding the promotion of cultural heritage hadn’t been released yet, and the Tiao Yin National Style trend hadn’t arrived. This sector was currently propped up by a group of amateurs who didn’t truly understand Hanfu, driven only by their passion. They had no promotional channels or funding, so the competition was weak.
In the other world, after that one figure in red stunned the world, National Style became a massive section on Tiao Yin. Hanfu grew increasingly popular, and more and more people could be seen walking the streets of major cities wearing it.
The Hanfu market was also rapidly cultivated and expanded. According to statistics, before his transmigration, over 10 million people regularly wore Hanfu out in public, and even more were willing to buy it for photoshoots.
It was as if the costumes, makeup, and props of the short drama industry were destined for this market. They burst onto the scene and ran rampant.
Therefore, since he was going to create a short drama platform, he naturally had to be the first one to run rampant in this market.
Besides, the official documents from above about promoting cultural heritage would be released right after the National Day holiday.
In the other world, after this document was released, a sensational event occurred that created the fertile ground for Tiao Yin’s National Style section to flourish.
That was the sensational "Hanfu Travel Day" in 2018. It was because of this event that a continuous stream of National Style Hanfu videos appeared on Tiao Yin, leading to the "figure in red that stunned the world," which firmly established Tiao Yin’s National Style section and gave rise to all sorts of Hanfu festivals afterward.
That Hanfu Travel Day was the origin of all the "my heart skipped a beat a dozen times in just a short moment" video series (end of video Chapter).
You could say that the overall popularity of that event was by no means less than that of Little Sweet. It’s just that Little Sweet’s popularity was focused on one person, which made people pay more attention.
And this was why he was starting with Hanfu clothing first, and also why he needed to return to the company before going to the promotion association.
The promotion association had invited him over, and they would definitely ask about promotional matters, so he already had a plan in mind.
He had set his sights on this 2018 Hanfu Travel Day.
’Why can’t Coastal City be the origin of this?’
As long as Coastal City’s first Hanfu Travel Day was a success, supplemented by promotion on Tiao Yin, then Coastal City could hold it every year. As long as it was the first to make it big, then no matter how many other cities joined in on Hanfu Travel Day in the future, Coastal City would always have the biggest spotlight, provided they didn’t mess things up.
’That’s the advantage of being the leader of the pack.’
Moreover, he could personally create Tiao Yin’s National Style era.
At that time, he would be the true Ancestral Master, the Ancestral Master of the Tiao Yin National Style trend. In the future, any discussion of National Style and Hanfu on Tiao Yin would have to mention him.
The Zhu Ling incident was his foot in the door. This Hanfu Travel Day would be his chance to show his true worth.
Coastal City members were nominated at the beginning of the year. After helping the promotion association with a series of plans, getting on the Coastal City membership list should be a sure thing.
"Got it. I’ll get the department set up and hire the historical costume designers as soon as possible." Sister Hong increasingly felt that she couldn’t understand her boss’s moves. But he had never made a mistake so far, so she didn’t say anything more. For now, all she had to do was follow his instructions.
After Sister Hong left, Chen Jincheng also got up, preparing to head to the promotion association. The time for his appointment was approaching.
Before leaving, he sent a message to Wei Weiwei, then walked straight out of the company, went to the parking garage, and got into his Lamborghini.
Just then, the crisp sound of high heels echoed. As he settled into the driver’s seat, the passenger door opened. A gust of fragrance wafted in as a beautiful figure slipped into the passenger seat, skillfully buckled her seatbelt, and then deliberately pulled down one side of her collar.
Chen Jincheng looked at her with a wry smile. "What are you up to now? Trying to tempt me? I’m an upstanding gentleman who always keeps his promises."
