Chapter 121: Chapter 101: I’m the Man Who Will Be the King of Sheep
Become the King of Sheep Village!
"How many herding districts are there in the Wuzhumuqin Grassland now?"
"There are tons of herding districts. In our Dongwu Banner alone, there are over forty districts, big and small, with a total of more than forty thousand herdsmen. The larger-scale herdsmen raise several thousand sheep, while even the smallest have a few hundred! The number of sheep sent to market from Dongwu Banner each year reaches a staggering five hundred thousand!" A look of pride crept onto Ji Wan’s face as he spoke.
The main reason was that Ji Wan’s family were the largest private herders in Dongwu Banner. Their annual market output was nearly five thousand Wuzhumuqin sheep, with an annual income of over twenty million!
For various reasons, the current sale price for lamb from the Wuzhumuqin Grassland was only around 80 yuan per half-kilo. To put that in perspective, at a top-tier hot pot restaurant like Xiyuan Residence in the Imperial Capital, the leg of a young Wuzhumuqin lamb was sold by the gram, at a price comparable to Wagyu beef.
Even at this price, Xiyuan Residence was packed every day. Sometimes it was impossible to get a table, with long lines of people waiting!
Su Chen’s plan was to take control of the production source, then build a network of partners. People like Qin Fen, and especially celebrities like Chen He and Deng Chao, would open hot pot restaurants in first and second-tier cities across the country. Leveraging their individual fame and the quality of Wuzhumuqin lamb, they would surely be able to capture the market quickly.
Moreover, since he would be sourcing directly—with no middlemen taking a cut—he could guarantee the herdsmen’s income while also making a fortune for himself. It was a win-win situation.
But the biggest problem he faced now was how to consolidate the Wuzhumuqin Grassland. Dongwu Banner alone had so many herders, to say nothing of the even larger Xiwu Banner!
’You have to eat a meal one bite at a time, and take things one step at a time.’
Su Chen thought for a moment, having made up his mind. "Ji Wan, if I wanted to consolidate the entire livestock industry of Dongwu Banner, would you know of a way?"
"Consolidate all of Dongwu Banner?" Ji Wan was stunned by Su Chen’s words.
’He knew the total number of sheep sent to market from all of Dongwu Banner was five hundred thousand. Even assuming forty jin per sheep sold at eighty yuan per jin, that was a staggering 1.6 billion! With his family’s annual income of over twenty million, it would take them eighty years to earn that much!’
Ji Wan swallowed hard. "Mr. Su, are you being serious? You know, that’s a project worth over a billion. If you were to just run..."
"No, no, no." He slapped his own mouth a few times, then said apologetically, "Mr. Su, it’s not that I don’t trust you, it’s just... this is too big. It’s not my call."
Hearing this, Su Chen looked at Ji Wan with surprise. ’The meaning behind his words seems to be... he has a way to consolidate the entire livestock industry of Dongwu Banner!’
Ji Wan saw Su Chen’s confusion and quickly explained, "My dad is the chairman of the Dongwu Banner Livestock Association. He’s highly respected among the herders. In fact, he trained many of them himself!"
Su Chen finally understood. ’So Ji Wan is a ’rich second-generation’ kid too!’
"Mm. You can talk to your father about this first. If there are no problems, you can arrange a meeting for us. As for my credibility..." Su Chen smiled, leaned back on the sofa with his arms crossed, and said calmly, "If you’re not reassured, you can give Xiao Chen a call and ask him."
Hearing Xiao Chen’s name, Ji Wan nodded solemnly.
"Alright, Mr. Su! I’ll go talk to my dad about this right now. I’ll... I’ll call you tomorrow with an update!" Ji Wan could hardly contain his excitement now. If they really consolidated all of Dongwu Banner and built a brand from it, it would be a tremendous opportunity for them!
"Mm, alright. Drive safe on your way back."
Ji Wan nodded and left, his heart pounding with excitement.