Free Web NovelChapter 432: Chapter 432: Promotional Methods
The human safety trials for the Aloe Vera Frost were a complete success.
Ding’s Pharmaceutical Factory wasted no time compiling all the trial data, reports, and relevant qualification documents, submitting them to the proper national authorities for approval.
Thanks to their thorough preparations and the trial data that indisputably proved the Aloe Vera Frost’s safety and exceptional efficacy, the approval process went unexpectedly smoothly.
Just one week later, Ding’s Pharmaceutical Factory received the official approval document—the Aloe Vera Frost was cleared for a market launch.
Like a gentle spring breeze, the news instantly soothed Ding Kaifang’s frayed nerves.
Ignoring his exhaustion, he immediately took a few boxes of Aloe Vera Frost fresh off the production line and drove to Li Xu’s clinic.
"Doctor Li, great news! The Aloe Vera Frost has been officially approved. We can launch it now."
Ding Kaifang announced happily as soon as he walked in the door.
Li Xu was also delighted.
He held a large stake in the factory, and with the Aloe Vera Frost on the market, he would earn even larger dividends.
"Congratulations. This was to be expected. Our product’s quality is impeccable, so its approval was only a matter of time."
Ding Kaifang set down the boxes he was carrying. "This is from the first production batch of Aloe Vera Frost. I brought a few boxes over especially for you. You and Sisi can use it first and give me some feedback."
Hearing the commotion, Song Sisi came over from a consultation room. She opened a box, her eyes sparkling. "Wow, it’s launching so soon! This is wonderful."
She eagerly opened a bottle, and the fresh scent of aloe vera filled the air.
"Now that we have the approval, we need to hurry up and build some promotional hype. We’ll start the full-scale sales launch next week."
Ding Kaifang rubbed his hands together, eager to get started.
Li Xu nodded in agreement. "Promotion is a must. Even the best product needs people to know about it. But, Brother Ding, I have another idea."
"Oh? What’s your great idea, Doctor Li?"
Ding Kaifang asked humbly.
Li Xu pondered for a moment before saying, "Since our Aloe Vera Frost is so effective, why not consider a simultaneous international launch? We could even set a higher price point and make our money from foreign consumers."
At these words, Ding Kaifang’s eyes lit up, and he couldn’t help but lean forward.
He had never considered that angle. In the cosmetics industry, foreign brands had always dominated, setting exorbitant prices and reaping huge profits from domestic consumers.
But now, Li Xu’s proposed strategy was a revelation.
"Doctor Li, that’s a brilliant idea! Why didn’t I think of that?"
Ding Kaifang slapped his thigh in excitement. "Yes! With a product this good, we can completely turn the tables and have foreign consumers paying for our amazing product."
The more he thought about it, the more excited he became.
"President Ding, the Aloe Vera Frost’s effects are so good, it could absolutely be marketed as a luxury product for export. We won’t have to worry about a lack of demand," Li Xu said with certainty.
Thinking of the wonderful prospects, Ding Kaifang couldn’t sit still.
After saying his goodbyes, he returned to the factory and immediately dove into the whirlwind of preparations.
The Aloe Vera Frost was effective, but even a great product doesn’t sell itself.
Ding Kaifang was well aware of the importance of promotion.
He already had a meticulous plan in mind.
On one hand, he would invest heavily in online and offline advertising and traffic generation campaigns to ensure the Aloe Vera Frost gained maximum exposure in the shortest possible time.
On the other hand, getting a celebrity endorsement was one of the most effective marketing strategies in the cosmetics industry.
As for who to choose, Ding Kaifang already had someone in mind: the popular A-list actress, Ji Youyou.
Not only did Ji Youyou have a great image and wonderful disposition, backed by a huge and loyal fanbase, but more importantly, she had a strong, pre-existing relationship with Ding’s Pharmaceutical Factory.
Li Xu had previously treated her illness, which had left her with a profound sense of trust in the products from Ding’s Pharmaceutical Factory.
This trust was far more genuine and effective than any endorsement that could be bought with money.
Ding Kaifang immediately called Ji Youyou and explained his proposed collaboration.
Ji Youyou expressed immense interest.
She already had great faith in the quality of products from Ding’s Pharmaceutical Factory, so hearing that they were now producing cosmetics filled her with curiosity.
"Of course, President Ding. I’d be delighted to endorse the cosmetics from Ding’s Pharmaceutical. I personally have a great deal of confidence in your products," Ji Youyou readily agreed over the phone, but she also had one request. "However, could I get a few bottles of the Aloe Vera Frost to try out first? I’d like to experience the effects for myself. That way, I’ll be more convincing when we shoot the commercial."
"Of course, no problem."
Ding Kaifang couldn’t have been happier to oblige and immediately arranged to have a few bottles of the Aloe Vera Frost delivered personally to Ji Youyou.
The next day, Ji Youyou arrived at the commercial shoot as scheduled.
Dressed in a long white gown, she looked fresh and ethereal, exuding an unparalleled charm for the camera.
During the shoot, she was completely in character, her eyes filled with genuine love and admiration for the product.
"This Aloe Vera Frost makes me feel the power of my skin being reborn."
Ji Youyou said sincerely to the camera, her face beaming with a confident yet gentle glow.
During a break in the shoot, Ji Youyou eagerly opened one of the bottles of Aloe Vera Frost that Ding Kaifang had sent her.
She took out a small amount and gently applied it to the back of her hand. She instantly fell in love with its delicate texture and fresh scent. frёeωebɳovel.com
Back at her hotel, she eagerly removed her makeup and evenly applied the Aloe Vera Frost to her face.
A cool, soothing sensation instantly spread across her skin, making it feel unprecedentedly relaxed and moisturized.
Her work was intense and her schedule irregular, so her skin was often unstable, plagued by occasional pimples and redness.
Although she always used high-end skincare products for repair, the results were never quite satisfactory.
However, after applying this Aloe Vera Frost, she felt as if her skin were enveloped in an invisible, protective film, and the comfortable sensation lasted until she fell asleep.
The next morning, Ji Youyou woke from her dreams and habitually walked to the mirror.
When she saw her reflection, she froze, and then, a tide of joyous surprise washed over her.
"Oh my god!"
She couldn’t help but let out a gasp of astonishment.
The face in the mirror had undergone an unbelievable transformation overnight.
Her once somewhat dull complexion had become bright and fair, her pores seemed to have vanished, and her skin was as smooth and delicate as a peeled egg—flawless enough to break at the slightest touch.
What surprised her most was that the few small pimples, faintly visible the night before, had now completely vanished, without even a hint of redness left behind.
The contours of her entire face seemed more defined and sculpted, as if they had been professionally photoshopped.
She gently touched her cheek, unable to get enough of the smooth, supple, and bouncy texture.
She could hardly believe that a single cosmetic product could produce such astonishing results in just one night.
Unable to contain her excitement, Ji Youyou immediately grabbed her phone, opened Weibo, and took a makeup-free selfie.
She then found an unedited, makeup-free photo taken during work a few days prior and put the two pictures side-by-side for comparison.
